Je partage chaque vendredi dans ma newsletter des actus, des outils, des process et des stratégies pour vous aider à monter votre marque. Inscrivez-vous sur www.entreprendredanslamode.comThis week we are meeting with Sandra Sandor, she is the creative director and founder of Nanushka. Nanushka is a based in Budapest, has an approachable pricing stratégie, and put effortless elangance, nomadic lifestyle and functionality as the backbone of the brand. She started her brand right after her graduation from London College of fashion 14 yers ago. Her brand really took off two years ago and received a worldwide recognition. In this episode you will learn what she was missing to really emerge, the different milestones of the brand, what the company has done to accelerate and much more. It was a pleasure to interview Sandra, I hope you will enjoy our conversation. Musiques : Théo DarcelTO FIGURE OUR WHERE YOU ARE IN THE EPISODE 01:20 Sandra present herself and come back on her back ground 08:15 her state of mind and Vision when she started Nanushka, Nanushka values 13:30 What was lacking Nanushka to grow during the first 10 years, 2008-2009 the big decline, when Nanushka almost went bankrupt 17:00 The different miles stones of Nanushka, Peter Baldaszti back ground (Sandra’s husband and Nanushka’s CEO) 21:30 Her creative process at Nanushka, Nanushka DNA 31:00 Why going into menswear, what are the first feedbacks from the buyers 34:40 What peter started with when he joined the company? Redesign the logo, focusing on Instagram, focusing on PR, reorganize the whole sale stratégie 40:00 The vision for the newt 10 years, what she is looking at to get inspired, what drives her 45:30 What should the most sustainable brand of the world should looks like? 51:00 What she would advise to somebody wanting to start a business in fashion, what book she advise to read KEYLEARNINGS I really feel that real alchemy happens when designer intuition merges with commercial datas or customer feedbacks. I don’t thins I would do anything differently, I really feel that even if I look at our mistake, I really needed that lesson to grow to what we are now. REFERENCE IN THE EPISODE Nanushka Sandra Sando Linkedin Peter Baldaszti InstagramPeter Linkedin Phoebe Philo ChloéMartin Margiela Sophie Monet