Inscrivez-vous à ma newsletter pour recevoir chaque semaine les clés pour entreprendre et réussir dans la mode: http://bit.ly/edlmwebsiteJe résume en 5 minutes chrono les principaux enseignements tirés de chaque épisode du podcastIn this new episode we are meeting Michelle Lu and Georgina Harding, the founders of the website where content meet commerce named SEMAINE. In this episode they tell us about their background, their early life, their studies, their career at Mario Testino Studio and about the genesis and the creation of semaine. They are talking about the different miles stone they have been through over the last 5 year, they tell us everything about Semaine and about so many other things. It was a pleasure interview Michelle and Georgina, I hope you will enjoy it! Semain’s websiteSemain’s InstagramTO FIGURE OUR WHERE YOU ARE IN THE EPISODE 01:00 Michelle and Georgina present themselves and come back on their background16:00 They explain the creation of semaine, what they had in mind at the very beginning 21:00 What they start with 5 years ago when they drop their job25:00 Why they needed some money, how much they raised 29:50 Their first « taste maker » film, how long did it take to find their tone of voice, what was their POC (Prove Of Concept) to carry on the adventure38:00 The different miles stones, revenue streams, how they split the tasks 49:00 What they would do differently, what is their vision for the magazine industrie55:00 If they could start a new business today what they would do, we talk about sustainability and ethical fashion 01:07:00 Who impress them at the moment, what they look at to get inspired, what book would they recommend