Écoute de 25 min
#3 (EN) - Deep dive: FOMO (Fear of Missing Out) and Neuromarketing
#3 (EN) - Deep dive: FOMO (Fear of Missing Out) and Neuromarketing
évaluations:
Longueur:
21 minutes
Sortie:
24 mars 2020
Format:
Épisode de podcast
Description
FOMO refers to the fear of missing out on something. For several years now, Neuromarketing has been leveraging this fear to influence our buying behaviour and decisions.
Where did FOMO come from? How does it manifest itself, and how has it been incorporated into Marketing strategies? That's what I'm talking about in this episode.
What we'll discuss:
? Where the expression FOMO comes from and what it means
? A historical perspective on FOMO, from the Middle Ages to the present day
? The acceleration of the pathology in the age of social networks
? The Effects of hyperconnectivity on the human brain
? Dark patterns in UX/UI and how they influence our online behaviour
? FOMO Marketing's common tactics
? The responsibility of the Marketeers and the users towards all this
Where did FOMO come from? How does it manifest itself, and how has it been incorporated into Marketing strategies? That's what I'm talking about in this episode.
What we'll discuss:
? Where the expression FOMO comes from and what it means
? A historical perspective on FOMO, from the Middle Ages to the present day
? The acceleration of the pathology in the age of social networks
? The Effects of hyperconnectivity on the human brain
? Dark patterns in UX/UI and how they influence our online behaviour
? FOMO Marketing's common tactics
? The responsibility of the Marketeers and the users towards all this
Sortie:
24 mars 2020
Format:
Épisode de podcast
Titres dans cette série (95)
#2 - Différencier son offre dans une industrie hyper-compétitive, avec Chiara Randazzo, Brand Content & Community Manager @ Heetch de The Storyline