STORY TELLING, A NEW CHALLENGE FOR LUXURY

In the luxury sector, the question of identity is fundamental: on the international scene, the recognition of major companies is based on the enhancement of their century-old know-how. Each creation carries within it the history of the brand behind it, while being part of the present. In this subtle game of balancing, it is a question of finding the right measure of tradition without becoming out of touch, and keeping the right measure of avant-garde in the collections.

To stay in line with the company’s image (and therefore its strategy), the creative departments look for inspiration