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Mark Penn
Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist...voir plusMark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton and is credited with identifying the influential “soccer moms” trend. He has advised Bill Gates and Tony Blair, among other world leaders, as well as companies from Ford to Verizon to Merck to McDonald’s. Today he is Chairman of the Harris Poll and Managing Partner of the Stagwell Group, a collection of digital marketing firms. He is the author of the New York Times bestselling book Microtrends and has written for The Wall Street Journal, Politico, and other publications.voir moins
Livres par Mark Penn
Microtrends Squared: The New Small Forces Driving Today's Big Disruptions
Livres audio par Mark Penn
Microtrends Squared: The New Small Forces Driving the Big Disruptions Today Évaluation : 5 sur 5 étoiles5/5