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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

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Blue Ocean Shift: Jenseits des Wettbewerbs Bewa?hrte Schritte die Mut erzeugen und neues Wachstum schaffen

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Der Blaue Ozean als Strategie. Wie man neue Märkte schafft wo es keine Konkurrenz gibt