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Livre électronique
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
deBernd H. SchmittLivre électronique
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
deAlex SimonsonLivre électronique
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
deBernd H. SchmittLivre électronique
Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
deBernd H. SchmittLivre audio
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
deBernd H. SchmittLivre audio
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
deBernd H. Schmitt