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Buck Rodgers
For ten years, Buck Rodgers was vice-president of marketing, with responsibility for IBM's worldwide marketing activities. He took an early retirement in 1984. He is renowned withi...voir plusFor ten years, Buck Rodgers was vice-president of marketing, with responsibility for IBM's worldwide marketing activities. He took an early retirement in 1984. He is renowned within company circles as a motivator, articulator of ideas, and practitioner of excellence and is a well-known and much-sought-after public speaker. He still serves IBM as a consultant.voir moins
Livres par Buck Rodgers
The IBM Way: Insights into the World's Most Successful Marketing Organization