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Julie Milne
I wrote "Public Relations - Getting it Right" because I realised that many people thrown into PR roles don't have a formal marketing and communication background. I decided to share what I have lea...voir plusI wrote "Public Relations - Getting it Right" because I realised that many people thrown into PR roles don't have a formal marketing and communication background. I decided to share what I have learnt from more than 10 years in PR which included working for individuals, not-for-profit organisations and companies, dealing with the full range of PR opportunities from soft stories to PR in a crisis. I wanted to write a book that you could read quickly and get on with the job.voir moins