Anaïs Sidali
In January 2019, KID (the trade show you created in 2015) unveiled its new format. What form did it take?
When KID was launched in 2015, we had already opted to take a completely different direction to traditional trade shows by proposing an event on a human scale, with a curatorial approach that put quality before quantity. Almost 200 brands placed their trust in us. In 2018, I put the show on hold after realising the obvious: we had to rethink
