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Stephen L. Vargo
Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa and is editor-in-chief of AMS Review. He is the co-creator of...voir plusStephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa and is editor-in-chief of AMS Review. He is the co-creator of service-dominant (S-D) logic.voir moins
Livres par Stephen L. Vargo
Service in the AI Era: Science, Logic, and Architecture Perspectives